ST. LOUIS (March 8, 2017) Last week at the 2017 Commodity Classic in San Antonio, Texas, Monsanto announced recent enhancements to #TraitAnswers (Genuity.com/TraitAnswers), a robust online tool that compiles the top trait questions and provides information from industry experts to help educate farmers about the features and benefits of various traits.
“We saw the need to create a unique, one-stop shop to help address the growing number of traits questions from farmers who are under pressure to scrutinize inputs and other management costs,” said Robert Nixon, North America Traits & Systems Marketing Lead for Monsanto. “There have been many extraordinary advances in traits recently and more exciting advancements are coming in the Monsanto pipeline. #TraitAnswers will be a central hub to provide farmers the latest expert insights to let them better select and utilize traits to help maximize yield potential and profitability in these economically and agronomically challenging times.”
Nixon said in addition to learning what their peers are talking about, the site also invites farmers to tweet their own questions, then follow the #TraitAnswers discussion as it evolves. Questions can be sorted by topic, so farmers can plan ahead. The site also enables users to find local dealers providing seed products with the traits that work best on their particular fields.
Answers To Tough Questions
To date, more than 27,000 people from across the country have visited #TraitAnswers. Here are some of the critical questions that have been posted on the ever-expanding site:
“Farmers need quick and reliable answers and information to address issues like managing weed resistance, dealing with drought, best practices for herbicide and insecticide spraying, and understanding what’s in the research pipeline,” Nixon explained. “#TraitAnswers also provides information on pest problems and what trait packages are available to help them plan for pest or drought problems that they don’t have now, but may see in future seasons.”
Beyond providing answers to questions, #TraitAnswers also provides links to information resources and an array of risk management and business planning tools Monsanto offers. Here are some of the tools available:
About Monsanto Company
Monsanto is committed to bringing a broad range of solutions to help nourish our growing world. We produce seeds for fruits, vegetables and key crops – such as corn, soybeans, and cotton – that help farmers have better harvests while using water and other important resources more efficiently. We work to find sustainable solutions for soil health, help farmers use data to improve farming practices and conserve natural resources, and provide crop protection products to minimize damage from pests and disease. Through programs and partnerships, we collaborate with farmers, researchers, nonprofit organizations, universities and others to help tackle some of the world’s biggest challenges. To learn more about Monsanto, our commitments and our more than 20,000 dedicated employees, please visit: discover.monsanto.com and monsanto.com. Follow our business on Twitter® at twitter.com/MonsantoCo, on the company blog, Beyond the Rows® at monsantoblog.com or subscribe to our News Release RSS Feed.
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