Data-Science-Driven Tools Prove their Value with Farmers
[SAN FRANCISCO] August 26, 2014 — The Climate Corporation announced today that farmer adoption of its Climate Basic™ service, having rapidly spread during the past nine months, has surpassed company expectations and is now on over 50 million acres across the U.S. Climate Basic is the company’s free web and mobile service offering that uses advanced data science to help farmers optimize their daily decision making with field-level insights, from soil moisture levels, to crop growth stage, to current and future weather.
CEO David Friedberg attributes the rapid adoption of these services to The Climate Corporation’s unique data modeling capabilities.
“We have a team of more than 200 scientists in our organization, including statisticians, agronomists, climatologists and mathematicians, all working together to build advanced data science models that deliver highly accurate and valuable field-level information to the farmer,” said Friedberg. “By taking massive volumes of agronomic and weather data and analyzing the complex interactions in the field between the environment and the crop, we can provide farmers with information about their fields that helps them make important operating decisions.”
Phil High, a farmer from Bertrand, Neb., says Climate Basic provides accurate information, in real-time, that helps him make critical management decisions every day.
“My partners and I track 20,000 acres over 140 fields on a daily basis with Climate Basic services,” said High. “We love that we can access and share information with one another so easily, since we cover 100 miles north and south, tracking precipitation is critical in terms of allocating resources. In addition to tracking precipitation for field tasks, we depend on Climate services for irrigation scheduling. I am eager to take advantage of other products as they are rolled out.”
Friedberg added that data integration is another important feature of Climate Basic for farmers. “Farmers who have Precision Planting equipment can seamlessly move data from their Precision Planting account into Climate Basic using their FieldView app,” said Friedberg. “Both their mapped fields and planting data can flow into Climate Basic to remove the need for manual data entry for the farmer.”
As farmers move into harvest, Climate Basic provides additional helpful tools. Farmers can track plant growth, monitor grain moisture by field, and track commodity prices in real time to know just when to harvest and market their grain.
Visit www.climate.com to learn more about Climate Basic and to sign up for the free service.
About The Climate Corporation
The Climate Corporation aims to help farmers around the world protect and improve their farming operations with uniquely powerful software, hardware and insurance products. The company's proprietary Climate Technology Platform™ combines hyper-local weather monitoring, agronomic modeling, and high-resolution weather simulations to deliver Climate Basic™ and Climate Pro™, mobile SaaS solutions that helps farmers improve profitability by making better informed operating and financing decisions. Through its exclusive relationship with OneBeacon the company is also an authorized provider of the U.S. Federal crop insurance program, enabling authorized independent crop insurance agents to provide farmers with the industry's most powerful full-stack risk management solution. In the face of increasingly volatile weather, the global $3 trillion agriculture industry depends on the company's unique technologies to help stabilize and improve profits and, ultimately, help feed the world. For more information, please visit http://www.climate.com or follow the company on Twitter @climatecorp. Climate Crop Insurance Agency LLC is an equal opportunity provider.