Where Heroes Are Made Music Video Celebrates the Hard Work and Dedication of U.S. Cotton Farmers


Thursday November 7, 2013


"At first I was kind of shocked. I had to ask, ‘Why feature us?’"

ST. LOUIS (November 7, 2013) – With the 2013 cotton harvest in full swing, Deltapine® is excited to announce the release of the much-anticipated official music video to the song, “Where Heroes are Made,” which was written earlier in the year as a special tribute the farmers participating in the Deltapine New Product Evaluator (NPE) program.

The music video, shot on location at the farm of Chuck and Matt Coley in Vienna, GA during the 2013 crop season, portrays the hard work, pride, and heroism of American cotton farmers. Because of its initial popularity with NPE farmers, the song quickly became a tribute to all of America’s cotton producers – an anthem to a way of life.

“At first I was kind of shocked. I had to ask, ‘Why feature us?’” said Matt Coley. “As things progressed and we went through the story line it all kind of made sense. We aren’t much different that most farm families. Hearing your own story on tape, you get to realize the sacrifice and hardships the past generations made and what my generation is going through. This was just a great opportunity. It’s such an honor to be awarded the chance to help promote farmers in the U.S.

“The ending scene when dad is closing the door on the shop, it was kind of like he was getting ready to take a step back, let the next generation step in,” continues Coley. “It was like he was closing the shop door for the last time. That was really neat. Folks all across the Cotton Belt have been calling me, saying they’ve been seeing the production videos. They’re telling me how much they’ve enjoyed it and how much they appreciate what we’re doing to promote family farms, and what Monsanto is doing to help America’s family farms.”

You can now view the “Where Heroes Are Made” music video, teaser clips and download the song for just $0.99 at www.deltapine.com/heroes. Deltapine will donate all proceeds to a cause that supports the future of agriculture in rural America, to be announced at a later date.

“The ‘Where Heroes are Made’ song and video shows the commitment and dedication all cotton farmers put into each and every crop season,” said Lauren Straatmann, Deltapine marketing manager. “The Coley farming operation is a perfect location to put visuals to the song to make it come alive and strike pride in each and every farmer and others involved in cotton production. Monsanto and Deltapine cotton are dedicated and committed to the success of America’s farmers and the well-being of the industry at large.”

About Monsanto Company

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world’s natural resources such as water and energy. To learn more about our business and our commitments, please visit: www.monsanto.com. Follow our business on Twitter® at www.twitter.com/MonsantoCo, on the company blog, Beyond the Rows at www.monsantoblog.com, or subscribe to our News Release RSS Feed.



Individual results may vary, and performance may vary from location to location and from year to year. This result may not be an indicator of results you may obtain as local growing, soil and weather conditions may vary. Growers should evaluate data from multiple locations and years whenever possible.

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John Combest (314-694-6751)